Strategic vision
The corporate and business axes will enable us to achieve the challenges we have set ourselves, maintaining our benchmark position in the Andorran financial market and continuing to drive our international growth.
Alliances
Forging strategic alliance
to generate value.
to generate value.
Establishing alliances with strategic partners to increase internal specialisation, strength and growth
Ensuring competitiveness, increasing the capacity to generate value
Specialisation
Enriching the range of differential and added-value products and services
Creating an offering that makes it possible to respond to market niches
Increasing the specialisation of sales and management team
Digital transformation
Omnichannel operations
offering the client a complete banking experience through all channels
Profitable banking
increasing online banking business through commercial initiatives and new processes
Client-focused
- meeting client expectations with easy, expert and secure banking
Digital culture
promoting the digitalisation of the whole Group with the development of digital tools
Involvement
Ensuring the involvement of
the Board of Directors and shareholders.
the Board of Directors and shareholders.
Strengthening
Reinforcing good governance
Alignment
With the best international practices in terms of transparency and banking ethics
Innovation
Promoting innovation.
Sustainability
Being leaders in sustainability and social commitment
- Including environmental, social and governance criteria in strategic decision-making
- Promoting the creation of value for stakeholders
- Maximising the positive impact and minimising the negative impact of our activity
- Contributing to the achievement of the United Nations Sustainable Development Goals
Efficiency
Ensuring efficiency in processes
- Increasing efficacy
- Increasing transparency, added value, knowledge and customer service
