Juan Antonio Samaranch joins the Board of Directors of Creand Wealth Management
He will assume the role of a non-executive board member of the company, which has established itself in recent years as a leading entity in private banking and wealth management in Spain.
Creand Wealth Management, a company specialising in private banking within the Creand group, has announced the appointment of Juan Antonio Samaranch as a non-executive board member of its Board of Directors, chaired by Diego Fernández de Henestrosa Argüelles.
This appointment forms part of a restructuring of the company’s Board, which has seen the departure of Ignacio Garcia Nieto and Alfonso Maristany, who previously served as non-executive members, and Rafael Añó, who served as an executive member and will continue to be associated with the company as an external agent.
Juan Antonio Samaranch is the CEO and founding partner of GBS Finance. Two years ago, Creand Wealth Management acquired GBS Finanzas Investcapital A.V., the securities firm of GBS Finance, which specialises in advising high-net-worth clients and family offices. Following the acquisition, Creand Wealth Management integrated the business of GBS Finanzas Investcapital A.V. into a newly established Family Office division.
Before founding GBS Finance, Samaranch also served as Chief Financial Officer of International Flavors & Fragrances, worked as a financial analyst at The First Boston Corporation, and held the position of Vice President at S.G. Warburg España. He holds a degree in Industrial Engineering from the University of Barcelona, an MBA from New York University, and an honorary Doctorate in Law from Handong Global University.
Following this restructuring, the Board of Directors of Creand Wealth Management will be composed of: Diego Fernández de Henestrosa Argüelles as non-executive chairman; Xavier Cornella Castel as non-executive vice chairman; Marcos Ojeda García as CEO; Isabel Dutilh Carvajal and Javier Lapastora Turpín as independent directors; Esteban Jorge Estévez Zurita, Borja García-Nieto Portabella and Juan Antonio Samaranch as non-executive members; Guillermo Guerra Martín as non-director secretary; and José Canalejas Merín as deputy non-director secretary.
Diego Fernández de Henestrosa Argüelles, chairman of Creand Wealth Management said that “the appointment of Juan Antonio Samaranch to the Board of Directors brings a profile that can offer a fresh perspective within the leadership team, thanks to his extensive experience in the financial sector internationally. The company faces the ambitious challenge of growth while continuing to be a benchmark in personalised service and global wealth management, with a customer-focused approach, in a changing environment and within a business segment that is increasingly specialised and competitive”.
A leading private banking institution
The growth achieved by Creand Wealth Management in recent years, reaching €4.614 billion in business volume as of the end of June—an 11.10% increase compared to the end of 2023—
has solidified its position as one of the leading institutions in private banking and wealth management in Spain. The company benefits from a unique combination of banking, asset management and specialised Multi-Family Office services with a multi-custodian approach. It is committed to delivering personalised service, product specialisation and the ability to offer financing, thanks to its banking licence. In addition, it has bolstered the capabilities of its management arm, Creand Asset Management, securing expanded licences to manage investment vehicles and venture capital companies, as well as establishing the Family Office division within the asset management structure.
The 2024-2026 strategic plan, which the Creand Group presented at the beginning of the year internationally, aims to achieve a business volume of over EUR 6 billion for Spain by the end of the 2026 financial year. To achieve this target, Creand Wealth Management is committed to growing its team, pursuing product and service specialisation, driving innovation and the digital transformation, as well as continuing to explore inorganic growth.
Creand Wealth Management is the trade name of Banco Alcalá, S.A.